Hamster Kombat, the popular Telegram-based clicker game associated with an upcoming crypto token launch, has garnered immense attention. However, beneath its viral success lies a controversial strategy: the game’s excessive use of social pressure tactics. As players tap their screens to accumulate in-game coins, they are drawn into a unique twist—investing these coins in a fictional hamster-operated crypto exchange. But there’s a catch: players are encouraged to invite friends to join the game, creating a multi-level marketing dynamic.
The Mechanics
Hamster Kombat introduces exchange upgrade cards promising higher earnings. These cards are tied to the game’s “daily combo,” rewarding players with a substantial 5 million in-game coins. Yet unlocking many of these cards requires persuading friends to start playing through referral links. While it’s a straightforward “number-go-up” game, players who can’t recruit more participants may find themselves at a disadvantage.
The Limitations
This engagement-driven machine faces challenges. Sustaining continuous growth without compelling new incentives is tricky. As the hype cools, developers must strike a delicate balance to ensure success without overreaching.
Iranians Flock to Hamster Kombat
In Iran, Hamster Kombat has taken the nation by storm, amassing a staggering 200 million players—part of the reported 900 million Telegram users. The game’s developers plan to launch a token on The Open Network (TON) in July, further fueling its popularity.