Sony’s Soneium and Astar Network Launch $100M Token Campaign to Boost Web3 Growth

Sony is making a serious move in the blockchain space. Its layer-2 blockchain, Soneium, has teamed up with Astar Network to roll out a massive 100 million token campaign aimed at driving Web3 adoption. The initiative, starting today, February 20, will run for 100 days, ending on May 30, 2025.

Sony’s Soneium Steps Deeper Into Web3

Soneium isn’t new to blockchain. The Sony-backed network first appeared in 2024, running on testnet, before officially entering the crypto market in January 2025. Built on OP Stack and Superchain architecture, the protocol was designed to connect traditional finance with decentralized technology.

Before its mainnet launch, Soneium saw more than 15 million active wallets engage with its network. Now, with this new incentive campaign, the goal is to bring in even more users and projects.

Astar Network is playing a key role in the campaign through its Astar Contribution Score system. Participants in the Soneium ecosystem can earn points that can be redeemed for ASTR, Astar Network’s native token. For now, Soneium has not launched its own token, making ASTR a crucial asset in its economy.

Over 40 Blockchain Platforms Join the Campaign

To make things more exciting, Soneium has partnered with more than 40 different blockchain projects. These include major DeFi players such as:

• Velodrome – A decentralized exchange on Ethereum’s Optimism network
• Quickswap – A popular automated market maker (AMM) on Polygon
• SoneFi – A DeFi platform built on the Soneium blockchain
• SoneX – A decentralized trading platform
• Kyo Finance – A yield farming and liquidity protocol

By interacting with any of these projects, users can qualify for rewards in the 100 million token campaign.

How Users Can Earn More Rewards

There are multiple ways to maximize rewards in this campaign. Beyond simply interacting with the listed projects, users can boost their earnings through direct engagement with the Soneium blockchain.

• Using ASTR, Ethereum (ETH), Tether (USDT), or USD Coin (USDC) for transactions within the Soneium ecosystem will offer bonus rewards.
• Providing liquidity to chains built on Soneium will be another way to accumulate more points.
• Users who contribute to network activity and transactions will gain multipliers on their earnings.

This strategy is meant to ensure a more active, engaged user base rather than just one-time airdrop hunters.

A Bold Step for Sony in Blockchain

Sony has been gradually expanding its blockchain presence. Last year, the company tested the waters with its Sony Blockchain Solutions Lab (Sony BSL), which played a key role in developing Soneium. This isn’t just about crypto; it’s part of a larger push into Web3, NFTs, and decentralized applications.

The company previously made waves with its music NFT experiment, allowing artists to tokenize their work. Now, with Soneium’s 100 million token campaign, it’s clear that Sony is betting big on blockchain.

The campaign’s success will likely set the stage for future developments—including the possible launch of a native Soneium token. For now, all eyes are on how the ecosystem evolves over the next 100 days.