Pop icon Jason Derulo finds himself in the midst of controversy after promoting a meme coin called JASON. Unfortunately, shortly after its release, the coin’s value plummeted, leaving investors and fans dismayed. Derulo’s involvement in the volatile meme coin market has sparked a broader debate about celebrity endorsements in cryptocurrency. The incident raises questions about the potential risks and ethical concerns associated with such endorsements, resulting in both financial losses for investors and reputational damage for the celebrities involved.
The Meme Coin Launch and Immediate Fallout
Recently, Derulo took to social media platform X to announce the launch of the JASON meme coin to his 3.5 million followers. However, within minutes, the coin’s value dipped by more than 72%, leaving investors shocked. Derulo pointed fingers at Sahil Arora, a figure previously linked to cryptocurrency scandals, as the cause of the debacle. In an attempt to rectify the situation, Derulo tweeted, “Damn Sahil got me! That’s okay, that’s motivation to take this all the way! I just bought $20,000 worth.
In this for my fans for the long haul, going to do everything in my power to send this sh*t to the moon”. He later addressed the issue in an apology video, expressing his commitment to making the coin’s recovery his “life’s goal.
Skepticism and Low Liquidity
Despite Derulo’s proactive stance, skepticism surrounds his involvement with the JASON meme coin. Influential crypto figures, including SlumDOGE Millionaire and on-chain detective ZachXBT, have cast doubt on Derulo’s claims. SlumDOGE Millionaire criticized Derulo, stating, “Bro made $1 million off his rug and put $20,000 back in the chart lol. You’re not stupid or new to crypto, Jason; you know exactly what was happening. Don’t play dumb now” . The liquidity of the JASON meme coin is alarmingly low, with approximately $211,000 in circulation and around 3,190 holders. This situation mirrors other high-profile crypto scams, where initial excitement leads to significant financial losses for ordinary investors .