As the music industry continues to grow, fueled by digital streaming platforms like Spotify and Apple Music, the financial landscape for artists has become increasingly challenging. Musicians often find themselves receiving minimal compensation per stream, raising concerns over fair treatment and sustainable revenue. Now, a growing number of artists are turning to blockchain technology, particularly Bitcoin’s blockchain, to address these issues and reclaim control over their creative output.
Bitcoin’s blockchain, through a technology known as Ordinals, allows artists to inscribe their music directly onto the blockchain, offering a permanent, tamper-proof record of their work. This innovation promises transparency in rights management and the potential for new revenue models that bypass traditional intermediaries.
Struggles of the Traditional Music Industry: Minimal Payouts and Streaming Monopolies
Italian singer-songwriter and actress Violetta Zironi, like many artists, has encountered firsthand the drawbacks of traditional streaming platforms. In a recent interview, she explained how platforms like Spotify and Apple Music have contributed to the “commoditization” of music, resulting in hyperinflation and minimal artist compensation. “These platforms have commoditized and devalued music to virtually nothing, creating monopolies that control artists,” she shared. Zironi’s frustrations echo a widespread sentiment in the music industry, where artists earn only a fraction of a cent per stream, regardless of the effort and artistry invested in their work.
After eight years in the conventional music landscape, Zironi was on the verge of leaving the industry altogether. The pandemic further highlighted the limitations of traditional streaming, as live performances—an important income source for musicians—became impossible. It was during this period that Zironi’s mother suggested exploring blockchain-based alternatives like non-fungible tokens (NFTs). “When my mother mentioned NFTs and peer-to-peer art collections, something clicked,” Zironi said. Embracing this new direction, Zironi left traditional channels behind and began exclusively releasing her music on blockchain platforms, a choice she hasn’t regretted.
Embracing Bitcoin’s Blockchain: Music Inscriptions and the Power of Ordinals
Zironi’s move to blockchain technology coincided with the rise of Bitcoin Ordinals, a protocol that allows digital assets, including music, to be inscribed directly on the Bitcoin blockchain. Unlike traditional distribution methods, inscribing music on Bitcoin offers permanence and decentralization, preserving the work forever on the world’s most secure ledger.
By releasing her work through Bitcoin’s blockchain, Zironi has not only ensured that her music remains unalterable but has also opened new revenue streams. Recently, she auctioned her song “n0 0rdinary kind” for 1 Bitcoin (BTC), securing a notable place on the blockchain as the 34th largest Bitcoin music inscription. The success of this auction exemplifies the financial potential for artists using blockchain technology to bypass conventional, often exploitative, music platforms.
Former music producer Jim Crane, an early advocate of blockchain for music, underscores the benefits of Bitcoin music inscriptions. Crane believes that blockchain technology offers musicians an unprecedented level of control, allowing them to trace how their music is used and monetized in real time. “Blockchain offers transparent tracking of how music is used and monetized, which helps in building trust between artists and consumers,” Crane said. This transparency not only strengthens relationships between musicians and their audiences but also provides clear, immutable proof of ownership.
Blockchain as a Solution: Transparent Attribution and Ownership
One of the primary advantages of inscribing music on the blockchain is the immutable attribution of creative contributions. According to Crane, Bitcoin music inscriptions provide a permanent record of who created, collaborated, or contributed to a piece of music. This tamper-proof ledger ensures that artists receive proper credit and can prove ownership without intermediaries, offering a safeguard against disputes over rights and royalties.
In 2023, Crane took his commitment to this technology a step further by developing “Audionals,” a protocol designed to streamline the music inscription process on Bitcoin. Audionals aims to minimize the role of middlemen in the music industry, allowing artists to directly manage and profit from their work. By reducing dependency on traditional music platforms, Audionals exemplifies how blockchain technology can reshape the music industry.
The Future of Music on Blockchain: A Path to Empowerment for Artists
The adoption of blockchain for music distribution reflects a growing movement among artists seeking fairer treatment and more sustainable income models. Bitcoin’s blockchain, in particular, offers a decentralized platform that preserves music permanently, enabling artists to safeguard their work while exploring new financial opportunities.
For musicians like Zironi, the shift to blockchain is not just a financial decision but a philosophical one. “This ensures my work is preserved forever on the most robust, decentralized ledger, tied to Bitcoin’s permanence,” Zironi noted, emphasizing the security and autonomy that blockchain provides. As more artists turn to Bitcoin Ordinals and platforms like Audionals, the music industry could see a major transformation, with blockchain offering a pathway to fairer, more transparent practices.
With blockchain technology maturing and gaining traction, musicians worldwide are now equipped with tools to challenge the status quo, creating a more equitable landscape where artists control their own work and revenue. Bitcoin’s blockchain and its music inscriptions represent a promising solution, empowering artists to reclaim their rights and build stronger connections with their audiences in a digital era.