KuCoin Surpasses 38 Million Users as LATAM, MENA Fuel Growth in 2024

KuCoin has reached a major milestone, surpassing 38 million users worldwide. The exchange’s expansion in Latin America (LATAM) and the Middle East/North Africa (MENA) has played a crucial role in its 2024 growth. With increased trading volume, new asset listings, and regulatory progress, KuCoin is cementing its place as a major player in the crypto market.

Trading Volume Soars Across Regions

KuCoin’s latest annual report highlights a strong surge in trading activity. Spot trading volume in the MENA region tripled, while European markets saw a 144% jump. This increase reflects growing interest in crypto and KuCoin’s ability to meet demand in these key regions.

In the futures market, the exchange recorded a 30% user base increase in Q4 alone. More than 3 million traders joined the platform in 2024, thanks to an aggressive expansion of trading pairs. KuCoin added 125 new futures assets, making it one of the most dynamic platforms for derivative trading.

One key takeaway from the report is that KuCoin isn’t just growing—it’s adapting. As market conditions shift, the exchange is doubling down on providing more trading opportunities for both retail and institutional investors.

New Token Listings and Trading Tools

The number of new token listings doubled in 2024. Q4 alone saw a 170% spike in listings compared to Q3, giving traders access to a wider range of assets. This strategy has positioned KuCoin as a go-to platform for new digital asset offerings.

The exchange also rolled out new features to make trading more efficient. KuCoin’s Trading Bot platform saw a 49% jump in usage, as more traders embraced automation. This suggests a shift toward algorithm-driven trading, which KuCoin is tapping into with smart tools and user-friendly interfaces.

• 125 new futures trading assets added in 2024
• 170% increase in new token listings during Q4
• 49% more Trading Bots created in the last quarter

Compliance Wins and Regulatory Milestones

Security and compliance have been top priorities for KuCoin. In 2024, it became the first global exchange to secure registration with India’s Financial Intelligence Unit (FIU). This regulatory approval strengthens KuCoin’s foothold in one of the fastest-growing crypto markets.

The exchange now holds five regulatory licenses worldwide, a major step toward global legitimacy. However, one of the biggest regulatory developments came from its settlement with the U.S. Department of Justice (DOJ).

As part of the agreement, KuCoin agreed to pay $300 million to resolve charges related to violations of the Bank Secrecy Act (BSA). Additionally, the company’s co-founders stepped down, paving the way for new leadership. While the settlement was costly, it removed a major legal obstacle and allowed KuCoin to refocus on innovation and growth.

Corporate Social Responsibility and Future Plans

Beyond trading and compliance, KuCoin has emphasized corporate social responsibility (CSR). Its “Light Up Africa” initiative delivered 10,000 solar lamps to children, impacting over 50,000 lives. This effort aligns with a growing trend among crypto firms to give back to communities.

Looking ahead, KuCoin plans to integrate AI-driven platform upgrades in 2025. Security, compliance, and global expansion remain key priorities, ensuring that the exchange stays competitive in an increasingly crowded market.

With over $1 billion in daily trading volume, according to CoinMarketCap, KuCoin remains one of the top players in the crypto world. Its growth in 2024 proves that regional expansion, innovation, and regulatory compliance can go hand in hand.