On November 3, American rapper Wiz Khalifa became the latest target in a series of high-profile social media hacks, as his X account was compromised to promote a fake meme coin called WIZ. With a following of 35.7 million, Khalifa’s account was used to announce a fabricated collaboration for the release of WIZ, a Solana-based coin launched on pump.fun. Blockchain investigator ZachXBT quickly warned the public, identifying the scheme as part of an ongoing pattern of crypto scams exploiting celebrity accounts to artificially inflate meme coins.
The hack drove a short-lived surge in WIZ’s market cap, which spiked by nearly 2,000% to $2.5 million within minutes before crashing over 95% as investors realized the scam. This incident reflects a disturbing trend of fraudulent activities targeting influential social media accounts to promote sham meme coins.
How the WIZ Token Scam Played Out
Shortly after hijacking Khalifa’s account, the hacker posted a message claiming to be the rapper, promoting WIZ as a new coin “for all the crypto fam.” A now-deleted link led followers to the fake coin’s page, drawing thousands of people in with Khalifa’s name attached. Within 15 minutes, the token’s market cap reached $2.5 million, only to plummet shortly after as the scheme unraveled and early buyers rushed to sell their holdings. Data from DEX Screener revealed the coin’s dramatic decline, with the market cap dropping to just $7,900.
ZachXBT, known for his work in tracking and exposing crypto scams, immediately cautioned followers against buying WIZ. He noted the similarities between this incident and previous scams orchestrated by what he believes is a repeat offender targeting celebrity accounts to create false hype around meme coins.
Despite the hack, neither Wiz Khalifa’s team nor X representatives have released a statement, and it remains unclear if control over the account has been fully restored.
A Disturbing Pattern: Celebrity and Brand Accounts Under Attack
The breach of Khalifa’s account is part of a growing trend of social media hacks that have struck prominent figures in 2024, leveraging their influence to promote fraudulent coins. In a similar incident on October 29, Andy Ayrey, founder of Truth Terminal, saw his X account compromised to promote the token Infinite Backrooms. The scam, exploiting Ayrey’s reputation in the crypto space, managed to draw over $600,000 before being exposed.
These hacks are becoming increasingly sophisticated, targeting both celebrities and major brands. On August 22, scammers took over McDonald’s official Instagram account to promote GRIMACE, a Solana-based meme coin, allegedly earning over $700,000 before the account was recovered. Only days later, on August 28, French footballer Kylian Mbappe’s X account was similarly hacked, with the intruders promoting a meme coin called $MBAPPE that reportedly cost one investor over $1 million in just an hour.
Another incident occurred on September 10, when the X account of the Indian Premier League cricket team, Delhi Capitals, was used to push a meme coin named “HACKER.” By exploiting the team’s 2.6 million followers, the hackers attempted to inflate the coin’s value through artificial demand, reflecting a pattern of using influential accounts to generate quick profits before investors realize the scam.
Social Media Security Concerns: The Need for Stronger Safeguards
These incidents highlight serious security concerns for social media platforms, as hackers repeatedly target high-profile accounts to execute scams. With each new hack, questions arise about the effectiveness of security measures on platforms like X and Instagram, and whether they are doing enough to protect influential users.
For followers, the frequent account breaches serve as a reminder to approach any sudden promotions or endorsements on social media with caution, especially when they involve investments. In the case of meme coins, a single post from a trusted account can lead to a spike in value, luring in buyers who may not realize they are walking into a trap.
The recurring hacks also underscore the importance of stronger security protocols for high-profile accounts. Whether it’s two-factor authentication, account monitoring, or other preventive measures, social media platforms face growing pressure to better safeguard influential users from cyber threats that could lead to severe financial losses for their followers.
As the frequency of these hacks continues, the call for improved digital security grows louder. With millions of dollars lost to scams in 2024 alone, the need for stronger protections is clear—not just for the security of celebrities and brands, but also to protect the financial well-being of their fans and followers.