In a significant move ahead of the 2024 elections, the crypto super PAC Fairshake has announced a $12 million allocation to support Ohio Senate hopeful Bernie Moreno. This substantial financial backing aims to unseat the current Senator Sherrod Brown, a Democrat known for his reluctance to advance crypto legislation. The funds will primarily be used for television advertising, with a focus on digital targeting to reach key voter segments and crypto users.
Fairshake’s Mission and Strategy
Fairshake’s mission is to support candidates who embrace innovation and are committed to protecting American jobs. The PAC believes that a bipartisan coalition is essential for passing responsible crypto and blockchain-focused regulations. By backing candidates like Bernie Moreno, Fairshake aims to create a sustainable framework that advances innovation while rooting out bad actors in the crypto space.
The $12 million allocation to Bernie Moreno is part of a broader strategy that includes $3 million each for Senate races in Arizona and Michigan. These funds will be used to support Rep. Ruben Gallego in Arizona and Rep. Elisa Slotkin in Michigan. The focus is on television advertising, but digital targeting will also play a crucial role in reaching crypto users and key voter segments.
Fairshake’s efforts are not limited to Senate races. The PAC has also announced a $25 million television advertising campaign for over a dozen crypto-friendly House of Representative candidates. This comprehensive approach aims to build a strong coalition of crypto-friendly lawmakers who can drive meaningful legislative changes.
Impact on the Ohio Senate Race
The Ohio Senate race is particularly significant because it pits Bernie Moreno, a blockchain businessman, against Sherrod Brown, the chairman of the Senate Banking Committee. Brown has been a vocal critic of the digital assets sector and has been reluctant to embrace crypto legislation. Fairshake’s $12 million allocation aims to change the dynamics of this race by providing Moreno with the resources needed to mount a strong campaign.
Television advertising will be a key component of Fairshake’s strategy in Ohio. The PAC plans to use these funds to create compelling ads that highlight Moreno’s pro-crypto stance and his commitment to innovation. Digital targeting will also be used to reach crypto users and key voter segments, ensuring that Moreno’s message resonates with a broad audience.
Fairshake’s support for Moreno is part of a larger effort to unseat anti-crypto political representatives. The PAC has been successful in previous campaigns, most recently running a $2 million advertising campaign against Rep. Jamaal Bowman, who was ousted as a result. By focusing on key races like the Ohio Senate race, Fairshake aims to build a coalition of lawmakers who can drive meaningful legislative changes in the crypto space.
Broader Implications for the Crypto Industry
Fairshake’s efforts to support crypto-friendly candidates have broader implications for the crypto industry as a whole. By backing candidates who are committed to creating a clear regulatory and legal framework for the blockchain sector, Fairshake aims to secure the United States as the home to innovators building the next generation of the internet.
The PAC’s comprehensive approach includes not only Senate and House races but also digital advertising campaigns that specifically target crypto users. This multi-faceted strategy aims to build a strong coalition of lawmakers who can drive meaningful legislative changes that benefit the crypto industry.
Fairshake’s success in previous campaigns demonstrates the potential impact of their efforts. By unseating anti-crypto political representatives and supporting pro-crypto candidates, Fairshake is helping to create a more favorable environment for the crypto industry. This, in turn, can drive innovation, protect American jobs, and ensure that the United States remains a leader in the global crypto space.